Commercial activation in the United States

Mexican developments, present in the United States

One activation a month for six months: visibility, a broker network and commercial marketing to accelerate the sale of your development.

February 15 to July 2027Beyond Borders Alliance + NIM

Strategic vision

The international market rewards preparation

Global capital chooses projects with country stability, lifestyle, connectivity, legal certainty and long-term vision. The developments that thrive in the United States align three assets.

Asset qualityNarrativeCredibility

A living bridge
between Mexico
and the United States,
where developments,
brokers and investors
come together
every month,
in a key city.

Brilliant strategic minds

Binational vision, commercial mastery and a network built on trust. Two countries, one alliance that connects every development with the right investor.

María Ocampo

María Ocampo

Global Real Estate Strategist, MoXi

Connects the alliance with the U.S. market and opens the door to brokers, agents and industry associations.

International Business Developer. Builds relationships with agents, brokers, REALTOR® associations and industry leaders across North and Latin America, and brings each selected development to the Beyond Borders network.

Emma Ruth Garciapeña

Emma Ruth Garciapeña

Creator of the NIM® methodology, Perceived Value Strategist®

Binational Commercial Marketing, Activation Strategist & Luxury BrandsConnecting markets, activating opportunities and transforming tourism and real estate developments into international investment opportunities.

Strategic direction of NIM and SMG Serrano Marketing Group. 25+ years and 150+ tourism and real estate brands across Mexico and Latin America. Author of the Perceived Value Theory, TEDx Speaker and keynote speaker in Mexico, the United States, Latin America and Spain.

How we work

Two brands, one commercial system

Beyond Borders Alliance

Opens the international network

Takes your development to the United States and presents it to brokers, agents, REALTORS® and associations who connect the project with their own clients and investors.

NIM, Network Investors Marketing

Drives the commercial side

Builds the relationship with the developer: an export-ready narrative, content, a lead database, follow-up and consulting to turn every contact into a sale.

Beyond Borders takes your project to the United States. NIM turns every relationship into a commercial opportunity.

The Beyond Borders ecosystem

A global network built for business

U.S. real estate professionals

Agents, brokers and REALTORS® with influential networks and an international outlook.

Selected Mexican developments

Curated projects, ready to be presented to North American buyers.

Cross-border strategic partners

Legal advisory, cross-border financing and property management.

The program

Four workstreams over six months

Visibility

Your project showcased every month in a key U.S. city, in front of the Beyond Borders network.

Strategic relationships

International representation and direct relationships with U.S. associations, brokers and industry leaders.

Networking

Curated access to brokers, the Latino real estate community and investors.

Commercial marketing

An export-ready narrative, content and NIM channels to turn visibility into sales.

Global Project Framework

Your project, ready for global capital

  • Eligible for international brokers
  • Prepared for due diligence
  • Aligned country and project narrative
  • Compatible with cross-border structures
  • Attractive to global capital

We export credibility: higher-profile buyers, more efficient closings and a narrative that speaks the foreign investor’s language.

Deliverables

What the monthly retainer includes

An initial participation strategy and a results report every month.

International representation

Your project represented before U.S. associations, forums and media.

U.S. strategic connections

Direct relationships with brokers, associations and industry leaders.

Monthly activation

Your project presented in a U.S. city, once a month.

Curated broker access

Presentations to the Beyond Borders network and the Latino community.

Binational agenda

Presence and networking for your project at calendar events.

Photography and coverage

Professional photos of every activation, ready for commercial use.

NIM content and social media

Posts on NIM and Beyond Borders channels, plus content for your own.

Lead database

Attendees, authorized contacts and identified interests.

Monthly consulting

Your sales team aligned with global standards, plus a monthly report.

2027 activation calendar

Six months, four cities, one activation a month

Proposed calendar. Venues and dates to be confirmed with each developer.

Feb
from the 15th
Kickoff
City 1
Mar
Activation
City 2
Apr
Activation
City 3
May
Activation
City 4
Jun
Follow-up
Highest-traction city
Jul
Closing
Highest-traction city

2027 anchor events, optional

We open at Sell-a-bration and build momentum at NAHREP AVANCE

Feb 9–11

Sell-a-bration® 2027

Caesars Palace, Las Vegas, Nevada

Brokers and season launch

InvestmentUSD

Sep 14–16

NAHREP at AVANCE Global 2027

Las Vegas, Nevada

NAHREP network and the U.S. Latino market

InvestmentUSD

Per-event investment, in addition to the retainer. Advance payment according to each event’s and venue’s dates.

Activation report, delivered within 72 hours

Every activation leaves evidence

XXEvent attendees
XXContacts generated
XXInterested brokers
XXInterested investors
XXQualified leads A, B and C
XXMeetings booked
XXReferrers and incentives
XXSocial media posts

Dashboard database

Profile, city, estimated budget, interest and authorized contact.

Photo gallery

Professional event coverage, ready for commercial use.

Next steps per lead

A follow-up owner and proactive strategic planning.

Executive monthly report: sales funnel

Contacts generated
Qualified leads
Presentations or meetings
Project visits
Reservations or contracts
Closed sales

Report contents

  1. Monthly summary
  2. Visibility and social media
  3. U.S. public relations
  4. Sales funnel
  5. Developer follow-up
  6. Next month’s agenda
  7. Recommendations

Program investment

USD
Monthly Fee

Includes one activation per month in the United States and every program deliverable.

We also participate in the sales commission percentage through our binational network, so our success grows with yours.

Term

A minimum of six months of binational strategy

Program extras

Travel expenses, event organization and production, event registration fees, video and filming are quoted separately.

Prices plus VAT.

Rules of the game

Developer responsibilities

Beyond Borders sets the stage and provides the network in the United States; NIM drives the commercial relationship. The sale comes together through the terms the developer offers the investor and the support of their sales team.

Beyond Borders

Opens the network and creates the opportunity

NIM

Connects the prospect with your project

Your team

Negotiates and closes

The developer provides

  • A dedicated sales lead for the project
  • A team present at every activation
  • The ability to quote and negotiate
  • Immediate follow-up on every opportunity
  • Closing terms for the investor
  • Legal and commercial information for due diligence
  • Timely commission payments

We export your project’s credibility

We invite you to activate Beyond Borders and present your development to the U.S. market starting February 2027.

Emma Ruth Garciapeña, Mexiconim@smgmarketing.com.mx
+52 33 3191 4265
María Ocampo, United StatesMaria.Ocampo@moxi.global
+52 (56) 3396 9629